Feature Writing

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Tell a compelling story with your article that builds on the facts. Write engaging, human-centered features with writers who know how to be relevant to your audience, can conduct and write interview and proactively identify new ideas for features, collaboratively with editorial and partnerships team to deliver editorial and advertorial content on a regular basis. As well as liberal arts or English degree backgrounds, Feature Writers also ensure clarity and efficiency of workflows, version control of documents and assets, seeking and responding to feedback. . Find Feature Writing WFH freelancers on January 21, 2025 who work remotely. Read less

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How to write a great feature article?

Structure of Writing a Feature:

1. Headline:
Editor's Perspective: Editors in U.S. publications aim for headlines that are both engaging and SEO-friendly. They often incorporate language techniques like alliteration or puns to catch the eye while ensuring the headline reflects the content's core message. According to "The Essential List of Language Features You Should Know for English" by artofsmart.com.au, headlines should be concise and compelling.
Opinion: "Feature Writing: Tips, Types & Importance" from Leverage Edu (based on U.S. educational standards) advises that headlines should hint at the story's unique angle or emotional appeal, avoiding misleading or sensationalist language.

2. Lead (Lede):
Editor's Perspective: The lead must hook the reader immediately with an interesting fact, a provocative question, or a narrative start. Editors like those at Ragan Communications advocate for leads that set the tone and introduce the story's central conflict or character.
Opinion: Jon Franklin, referenced in "Writing for Story: Craft Secrets of Dramatic Nonfiction" and discussed on StudySmarter, suggests that the lead should intrigue without revealing the story's end, setting an engaging tone.

3. Nut Graph (Nut Graf):
Editor's Perspective: This paragraph provides context or the "why" of the story. Editors, as per "Feature and opinion writing" by The Guardian Foundation, see this as crucial for framing the article's relevance.
Opinion: "Feature Writing: Definition & Techniques" from StudySmarter emphasizes that the nut graph should be clear and concise, explaining the story's significance without redundancy.

4. Body:
Introduction:
Editor's Perspective: Should smoothly transition from the lead, setting up the narrative or argument.
Opinion: According to "Feature Writing: Tips, Types & Importance" by Leverage Edu, this part should introduce key elements or characters, engaging the reader further.
Main Content:
Narrative: Ragan Communications stress the importance of a narrative structure that includes character development, setting, and plot to tell the story effectively.
Analysis and Detail: "How to Write a Captivating Feature Article" from Art of Smart (reflecting U.S. educational content) suggests integrating research and analysis in a narrative manner, using descriptive language.
Quotes and Interviews: Should be from credible sources, adding depth and authenticity. "How to write feature articles like a pro" by English with Steil highlights the importance of this for U.S. audiences.

5. Conclusion:
Editor's Perspective: Should leave readers with a thought-provoking point or an emotional resonance, not just a summary.
Opinion: As per "Feature Writing: Definition & Techniques" from StudySmarter, the conclusion should circle back to the lead, offering closure or a new perspective.

6. Sidebar or Pull Quotes:
Editor's Perspective: These elements break up text and highlight key points or quotes visually.
Opinion: "Essential English Language Features Every Author Should Know" by Great Assignment Help recommends that these should complement the main story without overwhelming it.

Key English Language Elements:

Syntax: Editors look for varied sentence structures to maintain interest.
Vocabulary: Use language that matches or slightly challenges the reader, as noted by "Feature and opinion writing" by The Guardian Foundation.
Tone and Style: Should align with the publication's voice but also reflect the story's mood.
Active vs. Passive Voice: Active voice for engagement, though passive can be used for effect.
Figures of Speech: Enhance narrative but should not confuse, according to "List of Essential English Language Features" by Assignment Help Pro.

What Should and Should Not Be Included:

Should Include:
Human Interest: As per "Feature Writing: Tips, Types & Importance" by Leverage Edu, human stories resonate with U.S. readers.
Detailed Research: For depth and credibility, supported by expert insights.

Should Not Include:

Unnecessary Adverbs: "Essential English Language Features Every Author Should Know" by Great Assignment Help advises against overuse, as it can weaken prose.
Bias or Sensationalism: Maintain objectivity or clearly state opinion, as suggested by "How to Write a Captivating Feature Article" from Art of Smart.
Clichés: Originality is key, avoiding overused phrases, as per the same Art of Smart guide: https://artofsmart.com.au/english/how-to-write-a-captivating-feature-article/

This structure and focus on language elements, with insights from professional commenters, ensure that feature writing in U.S. contexts is both engaging and informative, adhering to high standards of journalism.

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