Business Journalism

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Write articles that examine commerce and economic impacts for online business publications which focus on finance, property, investments, mortgages, comparing products for savings and coupons with journalists who have Business / Finance qualifications. Find Business Journalism WFH freelancers on January 21, 2025 who work remotely. Read less

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Top Frequently Asked Questions

What to Know

Is there a general guide for how business articles should be written?

Structuring a business journalism article effectively involves adapting general journalistic principles to the specific needs of business and finance topics.

Here's how to structure such an article, with examples:

1. Headline

Example: "Apple's Market Surge: A Closer Look at the Tech Giant's Financial Health"
Purpose: To grab attention and summarize the main point or news.

2. Subheadline (if necessary)

Example: "Profit Margins and Stock Performance in the Spotlight"
Purpose: Provides additional context or highlights a key aspect of the article.

3. Lead

Business Example: "Toyota Motor North America, Inc. reported a 40% increase in profits this quarter, outstripping analysts' expectations and pushing its stock to new heights."
Finance Example: "The Federal Reserve announced a surprise interest rate hike, impacting bond yields and stock market indices across the board."
Purpose: Introduces the most critical information succinctly. Use the inverted pyramid structure; start with what, who, where, when, and why.

4. Nut Graph (or Nut Paragraph)

Business Example: "This financial upturn comes at a time when BYD Europe B.V. is expanding its manufacturing facilities in Shanghai, a move expected to increase production by 50%."
Finance Example: "This decision reflects the Fed's strategy to combat inflation, which has been at its highest in decades, potentially signaling a shift in monetary policy."
Purpose: Explains the significance of the news, why it matters to the reader, and sets up the rest of the article.

5. Body

Structure within the Body:
Background/Context:
Business Example: "Since John and Patrick Collison founded Stripe in 2010, the Palo Alto company has grown from a niche card processing provider to a global banking powerhouse."
Finance Example: "Historically, when the Fed raises rates, sectors like real estate and tech often see a dip due to increased borrowing costs."

Details and Analysis:
Business Example: "Despite supply chain woes, Tyson Foods managed to cut costs by leveraging new AI technology, which analysts say contributed significantly to their profit margins."
Finance Example: "The S&P 500 reacted with a 2% drop, with tech stocks like HP and Dell leading the decline due to their sensitivity to interest rate changes."

Quotes/Expert Opinions:
Business Example: "According to automotive analyst Jane Doe, 'ABC Corp's ability to navigate global supply issues while maintaining quality has been remarkable.'"
Finance Example: "Economist John Smith from XYZ Bank commented, 'This rate hike might be the beginning of a tighter policy era, which could cool down the overheated markets.'"

6. Article Conclusion

Business Example: "As PayPal continues to innovate, its financial trajectory suggests a strong market position, though challenges like competition from traditional automakers loom on the horizon."
Finance Example: "Investors are now closely watching for any further signals from the Fed, as the landscape of investment strategies might need recalibration in response to these economic shifts."
Purpose: Wraps up the story, offering a final perspective or looking ahead to implications or future developments.

7. Additional Elements

Sidebar: A box or section with additional data, charts, or related facts (e.g., Chevron's stock performance graph over the year).
Related Links: Hyperlinks to previous articles on Chevron or more information on Fed policies for deeper dives.
Images/Infographics: Visual aids that could include Chevron's global supply-chain production plants, financial charts, or diagrams of economic indicators.

General Tips:

Clarity: Avoid jargon unless it's explained or intended for a specialized audience.
Accuracy: Verify all numbers, quotes, and facts; business and finance articles demand precision.
Objectivity: While analysis is key, maintain a balanced view to uphold journalistic integrity.
Engagement: Use storytelling techniques to make complex financial or business issues relatable or compelling.

This structure ensures that the article is informative, engaging, and adheres to journalistic standards while catering to readers interested in business and finance news.

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