SMS / Text Marketing

Parmod

Search Engine Optimization (SEO)

Twilio, TextMagic and Salesmsg experts to develop automated marketing journeys for SME brands; integrating CRM platforms (Microsoft Dynamics, Salesforce, etc.). Find SMS / Text Marketing WFH freelancers on January 21, 2025 who work remotely. Read less

Board & chat Inside your order

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

While Blogads.com, the self-service platform may have shuttered in 2017,

Blog Advertising

Mobile Marketing / Advertising

Email Marketing

Hire business freelancers who can help you develop a digital

Digital Content Leads

SEM / PPC

White-hat SEO strategists who can advise on better off-page SEO

Guest Posting

Graduates

Verified

Keep exploring

Wikipedia SMS / Text Marketing Courses

Top Frequently Asked Questions

What to Know

What are the 5 principles of SMS marketing?

Doing SMS marketing correctly and legally requires adherence to various laws, regulations, and best practices to protect consumer rights and avoid penalties. Here's a comprehensive guide:

1. Understand Legal Frameworks
- TCPA (Telephone Consumer Protection Act):
Consent: Obtain express written consent before sending marketing texts. This means people must opt-in explicitly, usually through a form or by texting a keyword like "JOIN" to your number.
Opt-out: Provide a clear way for consumers to opt-out, typically by replying with "STOP." Honor opt-out requests immediately.
- Quiet Hours: Avoid sending messages before 8 AM or after 9 PM in the recipient's local time, although some states might have stricter rules.
- CTIA (Cellular Telecommunications Industry Association):
Follow their Messaging Principles and Best Practices, which include not sending misleading content or spam, respecting opt-out requests, and providing clear identification of the sender.
- CAN-SPAM Act: While primarily for email, some principles apply to SMS, like not misleading recipients about the nature of the message and including an opt-out method.
State Laws: Some states have their own regulations, like California (CCPA) or Florida (FTSA), which can have more stringent requirements.

2. Best Practices for SMS Compliance
- Operate Explicit Opt-In Policies:
Use clear call-to-action (CTA) where consumers opt-in, understanding what they're signing up for.
Example: "Text JOIN to 12345 to receive special offers from [Brand Name]. Msg & data rates may apply. Reply STOP to opt out."
- Double Opt-In:
After someone opts in, send a confirmation message asking them to reply to confirm their subscription. This ensures they intended to join your list.
- Be Transparent:
Clearly state the nature of messages (e.g., how often they will be sent, what type of content) in your opt-in process and confirmation message.
- Frequency and Timing:
Don't overwhelm subscribers. A common practice is 2-4 messages per month unless otherwise specified by the subscriber.
Respect "quiet hours" and time zones of your audience.
- Content Guidelines:
Avoid sending messages that could be considered spam or contain sensitive topics like sex, hate, alcohol, firearms, or tobacco (SHAFT) without age gating.
Opt-Out Management:
- Always include opt-out instructions in every message (e.g., "Reply STOP to opt out").
Process opt-out requests immediately; do not send further messages after receiving an opt-out.
- Record Keeping:
Keep detailed records of consents, including opt-in methods and timestamps, for at least 90 days or longer if required by law.
- Privacy and Data Protection:
Secure the data you collect and comply with data protection laws like GDPR if dealing with European subscribers.

3. Technical Implementation
- Use Reputable SMS Service Providers:
Choose providers that offer compliance tools like auto-responses for opt-in and opt-out, message scheduling, and can help manage consent records.
- Segmentation:
Segment your list to send relevant messages, reducing the chance of subscribers feeling spammed.

4. Testing and Monitoring
- Pre-Launch Testing:
Test your SMS campaigns before sending to your entire list to ensure they comply with regulations and look correct on various devices.
- Monitor Performance and Compliance:
Use analytics to monitor engagement rates and adjust your strategy. Also, keep an eye on compliance by regularly auditing your practices.

5. Education and Adaptation
- Stay Informed: Laws and regulations can change. Regularly review updates from the FCC, FTC, and industry bodies.
- Educate Your Team: Ensure everyone involved in SMS marketing understands the compliance requirements.

By following these steps, you can conduct SMS marketing that is both effective and compliant, respecting consumer rights while promoting your brand. Remember, if in doubt, consult with legal counsel to ensure full compliance with all applicable laws.

#JaneIsPowerful

Find people to hire.

Job done or your money back.

Continue with X

Continue with Google

Continue with email

Browse Categories