What kinds of social media marketing does HostJane allow?
HostJane is right for the digital marketeer who has experience using Facebook Ads Manager and other paid social media tools; who puts in the hours to plan and post original content, engage influencers, compose reports, write compelling social media content for awareness; engage with followers across existing social media sites (e.g., TikTok, Twitch, YouTube, Facebook, Twitter, Reddit, Instagram, Snapchat); the digital freelancer who is comfortable creating a social media campaign while doing light design work themselves for social ads in Canva on a nightly basis, and who maximizes reach and grows the business's audience.
It's against HostJane policy to buy likes and automated tweets on social channels with no context: Our social media marketing category seeks to support professional digital marketers who can create branded, relevant hashtag campaigns with potential influencer strategies, select royalty-free graphics to accompany original stories they write themselves, all while simultaneously monitoring the campaign's efficacy of converting acquired social leads into talked about stories against a background of key KPIs.
How can digital marketing help my business?
From search advertising and carefully-positioned blog advertising to coordinated digital brand initiatives and getting traction with press releases, marketing through digital channels in the Coronavirus era relies as much on innovative storytelling as it does on social media engagement and TARGETED advertising. Brand advertising such as bill-boards and on New York subway ads, the kind that Tommy Hilfiger, Coca-cola and Nike create, usually don't work for unrecognizable small businesses. There is a famous case where an unknown medium-sized business spent $4M in venture capital funding on a 30-second superbowl advert that attracted under 200 new customers. The example is used by a Boston-based business school professor on an online MBA course as a guide of what 'not to do' when launching a new business.
On HostJane, we want to connect your business with experienced social media marketeers who can measurably improve your bottom line by helping you "tune in" to prevailing social media trends. If a community PR outreach cannot drive buyers to websites, get sign ups to events or traffic to promo landing pages, it is not going to secure media coverage. The companies who navigated COVID lockdowns managing to stay competitive with good cash flow had trackable audience metrics proving their marketplace activity worked in their niche.
It should be no surprise either that those who pitched and secured print and online interviews with journalists were usually the same businesses who employed digital marketing professionals to support their online sales goals.
How do I hire an accountant for my tax returns?
If you're a U.S. business, you'll want to ensure your tax preparer has a PTIN (Preparer Tax Identification Number) from the IRS, understands tax law, and has completed preferably a bachelor's degree course of study in tax preparation, tax planning and/or accounting, so that they are familiar with correct tax form completion and in compliance with state regulatory and legislation policies.
HostJane does not vet or guarantee tax preparation services hosted on our platform so it is your responsibility to ensure the preparer's work history is valid. A freelance tax preparer with experience with individual, corporate, trust and /or partnership tax returns with a CPA or Enrolled Agent license is always a bonus. Such individuals will usually have a minimum of 2+ seasons tax experience.
HostJane's interactive boards help accountants and bookkeeping services to provide financial guidance, prepare, explain, and accurately complete multiyear, multi-state, and year-end tax forms with checklists and a whiteboard style arrangement which can store files. Good accounting services on any freelance marketplace should be the same as a face-to-face tax interview with a CPA: Reviewing e-filings in a professional and timely manner and providing great tax knowledge, audit support and customer service with strong attention to detail.
What is the X-factor of the marketing expert?
Deep product insight and the ability to develop creative partnerships are the marketing skills at the heart of driving advertising revenue. However, developing a brand's creative voice into meaningful conversations on social media depends on digital marketing experts who instantly resolve policy and technical issues, educate partners, and seamlessly provide legal advocacy for their clients, with high levels of personal ethics and integrity. At HostJane, we want people with real passion for marketing and managing vendor relationships and who can work with international teams to join and offer their business skills.
We believe this responsibility is the special X-factor of freelance online marketing that improve company outlook in areas of organic and paid search, affiliate marketing, pay-per-click, search engine optimization (SEO) and display advertising.
Case studies of successful marketing teams from TikTok, Epic Games, Etsy, Snap and PayPal show that cultivating a dynamic and client-facing partner ecosystem with people who know how to forecast and analyze traffic is the best method to maximize a business's online marketing spend to prevailing marketing conditions. As the pandemic has shown, those conditions can change overnight.
Knowing how to manage web analytics, conversion rates and user behavior has been prerequisite for years to understand shopping flows. Toys "R" Us before liquidation used to be an in-market leader at profiling customers as they walked into stores, calculating mean average order values (AOV) and developing automated reports for e-commerce, and innovative merchandising approaches for their main clients Hasbro, Ty, Lego and Mattel, before shoppers even arrived at the check out. The sales team at Toys "R" Us also used this market analytics approach online to understand mobile browsing paths with customers.
Walmart does the same but incorporates A/B testing tool and usability testing tools, hiring data analysts in over 6 states to give direction to regional sales activities and maximize return on investment (ROI) per 6-level-deep sub category. It is intricate. It's all to improve the balance sheet. But the digital marketing professional who can identify and concretely link even minute changes in profit and loss (both positive and negative) to the root causes in a company's marketing set up is the special preserve of the true freelance marketing rockstar.
An internal poll at Monster and Indeed shows executive teams at large corporations spend a surprising percentage of their entire market cap outsourcing to agencies who can bring them this information. We know for a fact both Apple and Google's core U.S. marketing teams have white-labelled accounts on popular freelance platforms with briefs to hire independent marketing and business intelligence freelancers under pseudonym. Both giants publicly deny it but they are doing the same analyzing the blueprints of new apps on submission, rejecting promising apps that could one day be competitors, all to gain industry advantages on their own branded app ranges. It's alleged this is how Google "came up" with Google Wallet. It was a private developer's submitted app that got deliberately rejected. This is why HostJane offers protective NDA and confidentiality agreements to all new customers hiring freelancers.